By Afolabi Akinkuehin It is very important to distinguish between Public Relations and Marketing. These terms are NOT interchangeable. Marketing is almost certain to use Public Relations techniques as part of the marketing mix. Public Relations, however, covers many activities and scenarios which have no relationship whatsoever with Marketing. For Public Relations to be an […]
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By Afolabi Akinkuehin The success of any sponsorship programme is reflected by the extent to which the objectives, perhaps to raise the corporate image of the sponsor organization, are fully achieved. Then the sponsorship activity would be said to have succeeded. But how do you determine that the objectives were achieved? By evaluating the extent […]
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By Afolabi Akinkuehin Public Relations experts say that “Public relations stand out before marketing and advertising as one area in which sponsorship goods have held much away.” No sponsorship programme can generate any success without first straying into public relations. By implication, therefore, the success or failure of either the marketing or advertising objectives in […]
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By Afolabi Akinkuehin The Nigerian Institute of Public Relations journal defines conflict as an expressed struggle between at least two interdependent parties, who perceive incompatible goals, scare rewards or resources and interference from the other party in achieving their goals. Today, we shall talk about what exactly leads to conflicts. Tilley (1994) researched nine characteristics […]
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By Afolabi Akinkuehin Every really great achievement is inspired by the motive of the heart, and not of the head or by a calculation of probabilities. – R.H.Benson Today, we shall take a critical look at these essential or key steps and make a comprehensive analysis of each one. These steps are represented by the seven letters of the […]
Continue Reading•To tackle unemployment, retain MPC stance The Governor, Central Bank of Nigeria (CBN), Mr Godwin Emefiele has set the post-election agenda for the nation’s monetary policy, projecting that the current monetary policy stance of the Bank is expected to continue while inflation is estimated to rise to 12 per cent and moderate thereafter. He made […]
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The Federal Government on Thursday said it has not suspended its social intervention programme, Trader Moni, contrary to some media reports. “Our attention has been drawn to false claims that have been making rounds on social media about the suspension of the programme. We outrightly discard such information,” Trader Moni said in a tweet. Trader […]
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By Banji Ayoola The Oluwarotimi Akeredolu administration in Ondo State will continue to devote necessary resources to the agricultural sector to enable it take its rightful position as the state’s cash cow. This was contained in a statement on Wednesday by the ministry’s Head of Information Unit, Mr Bolu Ajijo, and sent to The Radiance. […]
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• Private sector kicks, says move ill-timed• Senate passes N30,000 minimum wage bill• Labour seeks presidential assent within one week Nigerians may have to brace for the tough times declared by President Muhammadu Buhari, following the Federal Government’s proposed increase of Value Added Tax (VAT) by between 35 and 50 per cent. If the Senate […]
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By Afolabi Akinkuehin Whether he is in private capacity or working for a large organization, the need to project a favourable image is always paramount and predominant in the mind of the PR practitioner. In doing this, the PR man or woman has at the back of his or her mind, the need to project […]
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