The naira on Monday traded at N359.04 to the dollar at the parallel market in Lagos. The Pound Sterling and the Euro closed at N465 and N404, respectively. At the investors window, the naira closed at N360.59 to the dollar , as market turnover stood at 217.08 million dollars. Trading at the Bureau De Change […]
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Nigeria’s President Muhammadu Buhari will officially begin his second and final term on Wednesday following his re-election in February. Despite his large winning margin, the next four years won’t be easy for the 76-year-old former general. Here are some of the key issues he’ll face while at the helm of Africa’s biggest oil producer and […]
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Federal Government’s tacit endorsement of the International Monetary Fund’s (IMF) advice on fuel subsidy removal has already triggered far-reaching consequences, with most petroleum marketers hoarding or rationing Premium Motor Spirit (PMS). Expectedly, this has led to fuel queues appearing across the country. The planned subsidy removal notwithstanding, the inability of the Federal Government and depot […]
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Importance of Media Planning In the Process of Advertising a Product! Media planning that requires knowledge of both marketing and mass communication skills is the process of determining deals with the biggest portion of the advertiser’s budget in terms of cost for buying placement of advertisement. Media planners have two main roles of analysing the […]
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By Afolabi Akinkuehin Does your business have a public relations strategy? Do you think that applying just a marketing strategy is enough for your business? No matter how small the business, a public relations strategy is essential to your success. What is the difference between marketing and public relations? Marketing is traditionally viewed as promoting […]
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With the trending economic situation, many businesses have failed. Regardless, many of the causes of business failure can be prevented. These causes have affected a lot of small scale enterprises to grow; and discussing them would help you put together a plan to make sure your business is around for decades. Lack of experience Lack […]
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Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun […]
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President should raise vibrant economic team Revenue challenge must be tackled Operating surplus template should be implemented Infrastructure, EODB key areas for new economic team In view of the lacklustre performance of the country’s economy recorded in the last four years, experts insist there is the compelling need for President Muhammadu Buhari to head-hunt creative […]
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By Afolabi Akinkuehin Media is the bread and butter of a PR agency, therefore, it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it in print, online or electronic media, it is the journalists in various media houses that […]
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By Afolabi Akinkuehin Measuring the response and income from your advertising campaigns is critical, in order for you to know which ads are working and which are not. Here are nine ways to easily track the response to your advertisements: 1. Coupons – Coupon offers are a great way to measure the response to your […]
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