Category: Business

By Afolabi Akinkuehin Media is the bread and butter of a PR agency, therefore, it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it in print, online or electronic media, it is the journalists in various media houses that […]

By Afolabi Akinkuehin Measuring the response and income from your advertising campaigns is critical, in order for you to know which ads are working and which are not. Here are nine ways to easily track the response to your advertisements: 1. Coupons – Coupon offers are a great way to measure the response to your […]

By Afolabi Akinkuehin It is very important to distinguish between Public Relations and Marketing. These terms are NOT interchangeable. Marketing is almost certain to use Public Relations techniques as part of the marketing mix. Public Relations, however, covers many activities and scenarios which have no relationship whatsoever with Marketing. For Public Relations to be an […]

By Afolabi Akinkuehin The success of any sponsorship programme is reflected by the extent to which the objectives, perhaps to raise the corporate image of the sponsor organization, are fully achieved. Then the sponsorship activity would be said to have succeeded. But how do you determine that the objectives were achieved? By evaluating the extent […]

By Afolabi Akinkuehin Public Relations experts say that “Public relations stand out before marketing and advertising as one area in which sponsorship goods have held much away.” No sponsorship programme can generate any success without first straying into public relations. By implication, therefore, the success or failure of either the marketing or advertising objectives in […]

By Afolabi Akinkuehin The Nigerian Institute of Public Relations journal defines conflict as an expressed struggle between at least two interdependent parties, who perceive incompatible goals, scare rewards or resources and interference from the other party in achieving their goals. Today, we shall talk about what exactly leads to conflicts. Tilley (1994) researched nine characteristics […]

By Afolabi Akinkuehin Every really great achievement is inspired by the motive of the heart, and not of the head or by a calculation of probabilities. – R.H.Benson  Today, we shall take a critical look at these essential or key steps and make a comprehensive analysis of each one. These steps are represented by the seven letters of the […]