Category: Entrepreneurship

Importance of Media Planning In the Process of Advertising a Product! Media planning that requires knowledge of both marketing and mass communication skills is the process of determining deals with the biggest portion of the advertiser’s budget in terms of cost for buying placement of advertisement. Media planners have two main roles of analysing the […]

By Afolabi Akinkuehin Does your business have a public relations strategy? Do you think that applying just a marketing strategy is enough for your business? No matter how small the business, a public relations strategy is essential to your success. What is the difference between marketing and public relations? Marketing is traditionally viewed as promoting […]

With the trending economic situation, many businesses have failed. Regardless, many of the causes of business failure can be prevented. These causes have affected a lot of small scale enterprises to grow; and discussing them would help you put together a plan to make sure your business is around for decades. Lack of experience Lack […]

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun […]

By Afolabi Akinkuehin Media is the bread and butter of a PR agency, therefore, it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it in print, online or electronic media, it is the journalists in various media houses that […]

By Afolabi Akinkuehin Measuring the response and income from your advertising campaigns is critical, in order for you to know which ads are working and which are not. Here are nine ways to easily track the response to your advertisements: 1. Coupons – Coupon offers are a great way to measure the response to your […]

By Afolabi Akinkuehin It is very important to distinguish between Public Relations and Marketing. These terms are NOT interchangeable. Marketing is almost certain to use Public Relations techniques as part of the marketing mix. Public Relations, however, covers many activities and scenarios which have no relationship whatsoever with Marketing. For Public Relations to be an […]

By Afolabi Akinkuehin The success of any sponsorship programme is reflected by the extent to which the objectives, perhaps to raise the corporate image of the sponsor organization, are fully achieved. Then the sponsorship activity would be said to have succeeded. But how do you determine that the objectives were achieved? By evaluating the extent […]

By Afolabi Akinkuehin Public Relations experts say that “Public relations stand out before marketing and advertising as one area in which sponsorship goods have held much away.” No sponsorship programme can generate any success without first straying into public relations. By implication, therefore, the success or failure of either the marketing or advertising objectives in […]

By Afolabi Akinkuehin The Nigerian Institute of Public Relations journal defines conflict as an expressed struggle between at least two interdependent parties, who perceive incompatible goals, scare rewards or resources and interference from the other party in achieving their goals. Today, we shall talk about what exactly leads to conflicts. Tilley (1994) researched nine characteristics […]